How Aroma Care Grew With 7-Language Creator Content
Aroma Care: Building a High-Volume Regional UGC Pipeline Across India
The Challenge
Aroma Care partnered with Adept Marketing with a clear vision: to expand their presence across India using creator-led content that speaks directly to local audiences. As a consumer brand operating in a competitive category, Aroma Care needed something deeper than generic product videos — they needed consistent, trustworthy, culturally relevant UGC that could perform strongly across organic channels as well as Meta and Google Ads.
Adept Marketing’s role was to design, manage, and scale a monthly regional UGC engine that could deliver 15+ high-performing videos every single month in 7+ Indian languages. This wasn’t just about volume; it required precision, localisation, quality control, and audience insight. The goal was simple: increase engagement, build brand familiarity across regions, and support paid ad performance using believable human-centric storytelling.
Understanding the Brand Requirement
Aroma Care sells everyday consumer products used by families across India. Their audience is not limited to metro cities — they engage deeply with tier-2 and tier-3 consumers who respond best to native language content, local accents, and relatable creators.
The brand wanted
Our Approach: Regional UGC as a Scalable Content System
Instead of creating one-size-fits-all content, we designed a multi-language UGC content system that matched real audience behavior.
1. Multi-Language Creator Network
We built a customised creator roster across:
- Hindi
- Tamil
- Telugu
- Marathi
- Bengali
- Kannada
- Gujarati
- Malayalam (optional month-to-month)
Each creator was selected based on:
- Tone of voice
- Demographic match
- Relatability
- On-camera comfort
- Past performance in the region
This allowed Aroma Care to receive content that looked natural, trustworthy, and “made for me” to every viewer.
2. Monthly Calendar & Script Framework
Adept Marketing created a high-efficiency production calendar covering:
- Monthly content themes
- Regional variations of the same storyline
- Short-form and long-form deliverables
- Clear call-to-action directions
- Brand positioning and product highlights
Each script was written twice:
once in universal English for brand approval, and converted into regional language tone while maintaining brand messaging.
3. Quality-Controlled Production Pipeline
We standardised:
- Lighting guidelines
- Clean background requirement
- Proper product showcasing
- Usage demo angles
- Voice clarity
- Brand-safe scripting
This helped maintain quality consistency even when working with dozens of different creators.
Impact on Aroma Care’s Marketing Performance
The biggest achievement of this campaign was consistency at scale. Every month, without fail, Aroma Care received:
- 15+ high-quality UGC videos
- Across 7+ regional languages
- Ready for Meta Ads, Google Ads, and social publications
1. Higher Engagement in Regional Markets
Regional language content performs significantly better on Meta and YouTube for everyday household categories. Across multiple months, Aroma Care witnessed:
- Higher click-through rates on ads
- Longer watch times
- Stronger audience retention
- Improved trust perception
Consumers responded naturally because the videos did not feel like ads — they felt like genuine everyday recommendations.
2. Improved Ad Performance & Lower Costs
Aroma Care used these videos for their Meta and Google Ads. The result:
- More relatable creatives = higher ROAS
- Lower cost per click & cost per view
- Better conversion quality from tier-2 & tier-3 markets
- Ability to test multiple regional variations and optimise quickly
The brand could run 20+ ad creatives at a time, all generated from this UGC pipeline.
3. Brand Familiarity in Diverse Demographics
By creating content that reflected the voices and identities of different Indian regions, Aroma Care achieved:
- Better recognition
- Higher recall
- More credible product positioning
The brand wasn’t just “speaking to India” — it was speaking to every region of India in its own language.
Why This Campaign Became a Long-Term Success
Aroma Care continues with Adept Marketing because the model proved to be:
- Sustainable
- High volume
- Cost efficient
- Regionally authentic
- Perfectly suited for constant online discovery and ad scaling
The UGC content did not just perform well — it built a continuous communication loop between the brand and local consumers.
" As we continued to use their tool and found more use cases, our feature requests quickly found their way into their backlog. "
"Their team understood our goals immediately, and every iteration brought us closer to a refined, meaningful experience."
"From the initial concept to final delivery, the process was fluid and collaborative — we always felt heard."
