Kiga Ice Cream came to us with a goal that goes beyond just selling ice cream. They want to become the go-to hangout spot for GenZ. Not just a place to grab a cone, but a place where people actually want to spend time, take pictures, bring their friends, and keep coming back.

That is a brand positioning challenge as much as it is a content challenge, and we are approaching it with both hats on. We are producing UGC ads that show Kiga as the kind of place GenZ naturally gravitates towards. The content captures the vibe, the energy, the social experience of being there. It is not just about the product. It is about the feeling.

But great content means nothing if it does not reach the right people. So we are also working closely with Kiga on the strategic placement of every piece of content. Each ad is positioned to reach the audience segments most likely to convert: young consumers who are actively looking for new places to hang out, people who follow food and lifestyle trends, and local communities around each Kiga location.

This is an ongoing project, and the goal is long-term. We are not just running a campaign for Kiga. We are helping build a brand that an entire generation wants to be part of.